#CriticalforGood TikTok Strategy
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Summary
Designed a comprehensive TikTok strategy for 3 distinct audience segments at the University of Arizona.
About
Creative and data-driven marketing professional with a proven track record of optimizing content strategies and significantly enhancing brand visibility. Expert in SEO, keyword research, and visual storytelling, demonstrated by growing a personal LinkedIn presence to over 250,000 annual impressions. Leverages extensive digital marketing technology training to drive audience engagement and deliver performance-backed initiatives.
Work
Personal Brand
|LinkedIn Creator
Reston, VA, US
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Summary
Spearheaded personal brand growth as a LinkedIn Creator, driving substantial audience engagement and visibility through strategic content initiatives.
Highlights
Achieved 250,000+ annual impressions and 150% audience growth within 18 months by implementing data-driven, keyword-optimized content pillars and trend-based storytelling strategies.
Sustained a high-impact posting cadence of 13–15 monthly posts, leveraging content performance metrics to tailor messaging and maximize engagement on top-performing topics.
Produced original content on job searching and marketing, consistently averaging a 0.7–0.8% engagement rate and reaching up to 60,000 views per post.
NUUBI (e-learning startup)
|Content Marketing Team Lead
Remote, Remote, US
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Summary
Led cross-functional content marketing initiatives for an e-learning startup, establishing foundational strategies and enhancing brand identity during its beta launch.
Highlights
Directed a cross-functional team in developing and implementing foundational content strategies, significantly enhancing early-stage brand identity across diverse digital platforms.
Developed an AI-powered visual library comprising 150+ branded assets and 10+ resource documents, including content analyses and keyword visualizations, ensuring visual consistency and operational structure.
Created a strategic roadmap of 30+ SEO-informed blog topics using tools like Semrush, collaborating with UX designers to optimize messaging and user experience for platform development.
Startup Company (Confidential)
|Content Marketing Intern
Reston, VA, US
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Summary
Contributed to early-stage content strategy development and brand positioning for a startup, focusing on SEO and cross-platform engagement.
Highlights
Developed a comprehensive keyword strategy, identifying 11 high-potential terms and 400+ niche keywords to establish an SEO-aligned content foundation for future blog and social platforms.
Built a cross-platform content calendar incorporating 40+ educational holidays and hashtag clusters, effectively enhancing cross-platform engagement and content planning.
Authored brand guidelines and mission statements from scratch, ensuring consistent messaging, tone, and positioning throughout the startup's critical beta launch phase.
Multiple Organizations (Tech Startups)
|Procurement & Operations Specialist
Tucson, AZ, US
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Summary
Managed procurement and operations for various tech startups, streamlining vendor relationships and facilitating team integration during company acquisition.
Highlights
Managed 100+ vendor relationships and processed over 120 monthly purchase requests, significantly streamlining procurement workflows and improving efficiency.
Facilitated seamless onboarding for a 10+ member team during a company acquisition, providing comprehensive training and support on the Coupa platform for integrated procurement operations.
Academic Institutions (Confidential)
|Lecturer
Moscow, Moscow, Russian Federation
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Summary
Delivered comprehensive academic instruction and curriculum development across two universities, specializing in refining instructional content and producing high-quality research.
Highlights
Taught 15+ courses across two universities, meticulously planning and evaluating curricula to continuously refine instructional content and enhance student learning outcomes.
Authored, edited, and proofread high-quality research papers and conference presentations, ensuring adherence to rigorous academic standards and relevant style guides.
Education
University of Arizona
Tucson, AZ, United States of America
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Bachelor of Arts
Information Science & E-Society
Grade: 4.0 GPA
Russian Academy of Justice
Moscow, Moscow, Russian Federation
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Specialist Degree
Law
Awards
Honorable Mention
Awarded By
University of Arizona
Awarded for achieving a 4.0 GPA in the Bachelor of Arts program.
Dean's List Distinguished Students
Awarded By
University of Arizona
Recognized for outstanding academic achievement and engagement.
Languages
English
Russian
Certificates
Digital Marketing Growth Programme
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Fundamentals of Digital Marketing
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Canva Essentials
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Learn How to Use AI in Marketing
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Semrush SEO Crash Course with Brian Dean
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Digital Marketing Internship Programme
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E-Marketing
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Broadcast Media Sales & Marketing
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Python & Apps
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Data & SQL
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Google Data Analytics
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Skills
Marketing Strategy & Execution
Content Marketing Strategy, SEO & Keyword Research, Audience Engagement, Digital Storytelling, Social Media Strategy (LinkedIn, TikTok, Instagram), Content Calendars, Data Analytics, Brand Development, Team Leadership, Visual Content Creation, Project Management, Writing & Editing.
Software & Tools
SEO Tools, ChatGPT, Canva, Google Search Console, Google Workspace, Notion, Squarespace, Tableau, Adobe Firefly & Express, Office 365, Slack, Zoom, Coupa, PhotoSonic, Shopify, MySQL, QuickBooks.
Projects
Disinformation Research & Digital Literacy
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Summary
Analyzed 5 case studies to identify manipulation tactics in viral media as part of a University of Arizona research initiative.
Text-Based Pokémon Game (Code First Girls)
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Summary
Developed a console game using Python and PokeAPI, featuring 151 characters, ASCII art, scoring, and gameplay logic.
A24 SQL Database (Code First Girls)
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Summary
Built a 7-table relational database of 135+ A24 films, developed SQL procedures, and visualized trends using Tableau.
Marketing Strategy for NOZ Sunscreen (Shopify Project)
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Summary
Simulated a product launch for a bold, story-driven sunscreen brand, building a complete e-commerce site.